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B2B ecommerce platforms Australia & New Zealand: The definitive guide
In our foundational guide for B2B eCommerce Platforms we delved into the benefits, key features, and real-world applications of this technology to help enhance your business operations. In this post, we focus specifically on the leading and most prominent B2B ecommerce platforms available in the Australian and New Zealand region, offering insights into which solutions are making the biggest impact in these markets.
The B2B ecommerce platforms market in ANZ
The B2B eCommerce landscape in Australia is rapidly evolving, with a diverse range of platforms available to meet the needs of manufacturers, distributors, and wholesalers.
Global giants like Adobe, Salesforce, and SAP are firmly established in the market, offering robust B2B eCommerce solutions that cater to businesses of different sizes. Alongside these industry leaders, a number of smaller, niche players are making significant inroads, providing specialized platforms that address specific industry sectors and unique business requirements.
Additionally, Australia is home to a select group of local B2B eCommerce platforms, such as Commerce Vision, which offer tailored solutions that resonate with the regional market. This article explores the diverse options available to Australian & New Zealand businesses looking to enhance their digital commerce capabilities in B2B.
B2B ecommerce software for Australia & New Zealand
Commerce Vision
Commerce Vision is an Australian B2B ecommerce platform tailored for manufacturers, distributors, and wholesalers seeking to optimize their digital commerce operations. Known for its deep understanding of the Australian market and local implementation team, Commerce Vision offers robust features such as seamless ERP integration, personalized customer experiences, and advanced order management capabilities.
BigCommerce
BigCommerce has a strong footprint in the Australia & New Zealand markets and has a growing number of clients leveraging their B2B capabilities. In addition, the BigCommerce partner networking is expanding quickly for B2B which means more high quality and experienced resources are becoming available. Some of the notable implementations of BigCommerce B2B in the region include BBQ’s Galore, Joval Wines and AS Colour.
Recommended ANZ solution partners for BigCommerce B2B:
Sana Commerce
SAP Commerce Cloud
Originally known as SAP Hybris, SAP Commerce Cloud offers a flexible, multi-channel solution that caters to the unique needs of enterprise B2B purchasing cycles. In Australia & New Zealand, SAP Commerce Cloud hosts some well known enterprise B2B customers such as the Fletcher Building Group, Blackwoods, Workwear Group and Bapcor. Its extensive customization capabilities, combined with its ability to innovate at scale and tap into enterprise-wide data, has made SAP Commerce Cloud a popular choice for manufacturers and distributors seeking an efficient and scalable B2B ecommerce solution.
Recommended ANZ solution partners for SAP Commerce Cloud:
Pepperi
Pepperi’s B2B eCommerce platform is an intuitive and versatile solution designed to cater to the diverse needs of businesses. The business has a small footprint in Australia & New Zealand, however, their local customer base is growing every year. Pepperi deliver all of their projects though their own services team.
Adobe Commerce
Adobe Commerce, formerly Magento, is one of the most used B2B ecommerce platforms in the region. The solution is known for its capabilities to meet the demands of highly complex B2B use cases and possesses a large development community.
Recommended ANZ solution partners for Adobe Commerce B2B:
Intershop
Intershop, a pioneering B2B ecommerce platform from Germany, has a passionate and highly capable B2B ecommerce consulting team based in Melbourne. They have a number of large and complex enterprise B2B clients such as Incitec Pivot, Bunzl, Intertek and Australia Post. From a technical perspective the Intershop platform is praised for its strong B2B price and catalog capabilities and exceptional customer account self-service management. Intershop have a direct services model in Asia Pacific and do not have a system integrator partner network.
B2B ecommerce community and events in ANZ
The B2B ecommerce community in Australia and New Zealand is also thriving with a number of connections and learnings being made through the B2B eCommerce Association and it’s related events. Many of the B2B ecommerce platform vendors are active participants in these events and will share industry thought leadership with the attendees. You can see a full list of upcoming events through our event portal which be found here.
The wrap up
The B2B eCommerce landscape in Australia & New Zealand offers a rich array of platform options, from tech giants like Adobe, Salesforce, and SAP to innovative niche players such as Sana Commerce. As the market continues to evolve, ANZ businesses have the opportunity to choose platforms that best align with their specific needs, whether they seek robust, enterprise-level capabilities or specialized features tailored to their industry.
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