Codex faced significant challenges in managing over a million SKUs aggregated from various sources.

Their ERP directly fed their ecommerce platform, resulting in inefficiencies, duplicated efforts, and bloated product catalogs. They needed a robust Product Information Management (PIM) system to simplify data flows, improve enrichment capabilities, and lay the groundwork for a composable digital strategy. Additionally, Codex was locked into a rigid ecosystem with limited flexibility to expand or innovate.