The challenge

Atkins & Co. Ltd, a distributor of agricultural machinery parts since 1878, needed an e-commerce solution that could keep up with their growing business and complex B2B needs.  Their outdated platform was hindering their online customer experience and creating inefficiencies.

The solution

Partnering with Sana Commerce, they implemented an integrated solution that seamlessly connected with their Dynamics NAV ERP system.

The results

This move to Sana Commerce Cloud brought remarkable improvements. Atkins saw a 63% web store adoption rate among their B2B customers, leading to higher order values and fewer returns.  The streamlined online experience and automated processes saved them countless hours each week, and faster checkout processes enhanced customer satisfaction.

With Sana Commerce Cloud, Atkins has optimized its e-commerce operations, fostered stronger customer relationships, and positioned itself for continued growth. This success story highlights the power of integrated e-commerce in driving efficiency and customer satisfaction for B2B businesses.