Vendor training
Boost your teams skills and capabilities in B2B ecommerce with comprehensive and tailored learning programs.
Equip your organization to master B2B ecommerce and drive results with manufacturers and distributors
In today’s fast-paced B2B marketplace, success requires more than basic knowledge—it demands a deep, actionable understanding of the eCommerce landscape. This training is designed to help vendor professionals navigate the complexities of B2B sales while also aligning entire teams on the fundamentals of B2B eCommerce. Whether you’re a software vendor, system integrator, management consultant, or marketing agency working with B2B clients, this program will ensure your team is equipped with the knowledge and strategies needed to effectively sell to manufacturers and distributors.
The major benefits
- Accelerated Onboarding: Shortcut and accelerate the onboarding process for new employees, helping them quickly understand the B2B landscape and selling strategies.
- Continuous Improvement: Provide ongoing education and development for go-to-market teams to keep them aligned, effective, and informed with new information throughout the year.
- Improved Sales Strategies: Learn how to effectively sell to manufacturers and distributors, understanding their unique challenges and needs.
- In-Depth Buyer Persona Insights: Understand key decision-makers (CEO, CIO, CMO, Product teams), their motivations, communication preferences, and the environments where they build trust.
- Better Targeting and Event Planning: Learn how to identify and focus on where company leaders ‘hang out’ in trusted environments, improving targeting for events and marketing efforts.
- Enhanced Customer Engagement: Develop strategies to increase customer adoption and retention, driving long-term growth.
- Practical Tools and Techniques: Access to frameworks, templates, and actionable insights to apply immediately in your organization.
Vendor professional courses
Course 1
B2B Bootcamp: The basics of B2B ecommerce
$2,500 One Time Cost, Lifetime Access
Vendor professional membership required
Designed to help organizations understand the B2B landscape and the fundamentals of eCommerce. This course is perfect for level-setting across the entire organization, providing a foundational understanding of B2B eCommerce concepts, strategies, and practices.
Course 2
How to sell to manufacturers and distributors
$2,500 One Time Cost, Lifetime Access
Vendor professional membership required
Focuses on mastering the go-to-market strategies needed to effectively sell to manufacturers and distributors. Gain a clear understanding of key buyer personas (CEO, CIO, CMO, Product teams), what drives and motivates them, the language to use with them, and where they spend their time (their circles and trusted environments). Learn the key techniques, messaging, and tactics to engage decision-makers, build relationships, and close deals in the complex world of B2B sales.
Who should take these courses?
Sales leaders and sales reps: Looking to enhance their approach to selling to manufacturers and distributors.
Account managers: Wanting to deepen their understanding of customer needs and build stronger relationships.
Marketing teams: Develop targeted marketing strategies for B2B sales.
Customer success teams: Aiming to improve customer engagement and retention through better alignment with their B2B customers.
Product managers: Seeking to align product development with market needs and effectively communicate value to key buyer personas.
Consultants and services teams: Providing guidance on digital transformation, eCommerce, PIM, and go-to-market strategies for manufacturers and distributors.
Program details
Duration
Flexible 8-12 weeks with 12 interactive modules.
Format
Justin King brings his years of experience and success to guide you every step of the way.
Bonuses
Exclusive webinars, resources, and access to a private community.
PRICING
Individual and volume based group discounts available.
