ANZ B2B ecommerce benchmark survey

Contribute to the defining snapshot of the B2B ecommerce landscape in Australia and New Zealand.

Welcome to the ANZ B2B ecommerce benchmark survey for 2023

The B2B eCommerce Association, in partnership with technology & CX leader SAP, is launching a significant industry initiative – a comprehensive report providing an official benchmark for B2B eCommerce in Australia and New Zealand (ANZ).

We are inviting B2B sellers, industry leaders, and professionals in ANZ to take part in this groundbreaking survey, designed to capture a snapshot of our growing and vibrant sector. Our aim is to spotlight the opportunities and challenges facing businesses, highlighting the importance of digital transformation and customer experience-centric commerce technologies in today’s fast-evolving market.

Why Participate?

Your participation in this survey will shape the narrative around B2B commerce in ANZ. By sharing your insights, you’ll contribute to a detailed picture of:

    • The current state and future of B2B commerce in ANZ
    • The strategies, investments, and decisions that businesses are making to meet challenges
    • The growing importance of digital transformation and personalised customer experience
    • The impact and uptake of omnichannel digital purchasing across emerging channels
    • The outlook for B2B commerce over the next decade

This initiative includes a survey to be completed B2B focused practitioners and in-depth interviews with executive leaders and subject matter experts. With your insights, we can help the industry anticipate trends, formulate strategies, and understand the imperative for digital transformation to thrive over the next five years and beyond.

Join us in setting the benchmark

Help us make a difference in the B2B eCommerce industry. Participate in our survey, share your insights, and let’s map the future of B2B commerce together.

Take the ANZ B2B Ecommerce Benchmark Survey 2023, because the future of B2B commerce starts with you.

About the survey

  • 100% anonymous 
  • Survey duration: 10 minutes
  • For B2B sellers & professionals
  • Support the local industry

Proudly supported by SAP

As a global leader in customer experience and commerce solutions, SAP is proud to sponsor the ANZ B2B Ecommerce Benchmark Survey 2023. Through this partnership, we continue our commitment to empowering businesses to thrive in the digital era, underscoring the significance of personalised experiences in today's B2B commerce landscape.