Home Goods & Furniture

Get insights and learn how the home goods and furniture supply sector is transforming through eCommerce and digital.

Demand for an online channel in the home goods and furniture supplies industry is growing alongside customers’ expectations around efficiency, transparency, and accuracy. Put simply, it’s no longer an option to offer eCommerce and online self-service for your customers. Your B2B customers are already buying online and shifting their spend to suppliers who can deliver the best end to end customer experience.

Home goods & furniture B2B ecommerce case studies

Case study

As the Brita online store so elegantly demonstrates, Intershop Commerce Suite integrates seamlessly with third-party content management systems—even in the cloud. The Brita brand platform features a responsive front-end that is delivered using the Magnolia content management system. The new e-commerce system has been running since late August 2017 on Intershop Commerce Management 7 in the Microsoft Azure cloud.

Case study

Atlanta Light Bulbs began selling online in 1999. Adopting ecommerce early gave the brand an edge for nearly two decades, but 3 or 4 years ago, the ecommerce tides began to change. With more B2B sellers launching an online presence, digital competition took a fierce turn. No longer was ecommerce alone the edge Atlanta Light Bulbs needed to win the sale.

Key benefits of ecommerce for home goods & furniture

More Industry Case Studies

B2B ecommerce trends & statistics


B2B buyers conduct research online before making a purchase


Prefer to make repeat purchases through online channels


Believe buying from a website is more convenient than buying from a sales rep

Resource: The coming shakeout in industrial distribution, McKinsey, Forrester/Internet Retailer B2B Buyer Channel Preference Survey

The real value of the wishlist functionality is that customers can seamlessly share their project with their partners and teams without having to print tear sheets.

Ian Leslie | Industry West

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