Health & Medical B2B eCommerce

Get insights and learn how the health and medical supply sector is transforming through eCommerce and digital.

Demand for an online channel in the health and medical supplies industry is growing alongside customers’ expectations around efficiency, transparency, and accuracy. Put simply, it’s no longer an option to offer eCommerce and online self-service for your customers. Your B2B customers are already buying online and shifting their spend to suppliers who can deliver the best end to end customer experience.

Health & medical B2B ecommerce case studies

Case study

Bunzl is an international distribution group that is active in North America, Continental Europe, UK & Ireland, and Australia. Bunzl Australasia consists of three divisions: Bunzl Outsourcing Services (BOS), Bunzl Food Processor Supplies and Bunzl Safety. Since the effort to maintain the existing e-commerce website was too high, a new, more self-service oriented platform was to provide a remedy. With Intershop, the first implementation phase for BOS was implemented in a nine-week sprint

Case study

Midway Dental Supply is an independent dental supply company that services Indiana, Michigan and Northeastern Illinois. They offer full-service dental supply distribution servicing the dental professional in every aspect of their business.

Case study

How the innovative health company utilised BigCommerce’s feature-rich solution and specific B2B capabilities.

Key benefits of ecommerce for health & medical

More Industry Case Studies

B2B ecommerce trends & statistics


B2B buyers conduct research online before making a purchase


Prefer to make repeat purchases through online channels


Believe buying from a website is more convenient than buying from a sales rep

Resource: The coming shakeout in industrial distribution, McKinsey, Forrester/Internet Retailer B2B Buyer Channel Preference Survey

Whether shoppers buy from cross border e-commerce, domestic e-retailers or in the traditional trade, we must be in-tune with the consumer journey. Our ability to do all of this while driving down consumer cost-per-acquisition will be key.

Alastair Symington | Blackmores

Your member type

Are you working for a manufacturer, distributor or retailer?