Adelco (Abastecedora del Comercio) is a leading distribution company in Chile dedicated to serving small businesses for over 48 years. With agile, high-quality service, Adelco delivers a wide range of convenient, top-quality products directly to thousands of businesses’ doorsteps. By fostering strong partnerships, Adelco supports the growth of its clients and suppliers, while enhancing the quality of life for hundreds of families across the country.

Challenge:
Adelco, a distributor serving small businesses in Chile, traditionally relied on in-person sales reps. The COVID-19 pandemic disrupted this model, pushing the company to adopt digital tools. However, their initial in-house solutions lacked integration, flexibility, and real-time data visibility, creating inefficiencies and limiting the customer experience.

Solution:
Adelco partnered with commercetools and DMI to implement a composable B2B omnichannel strategy, using commercetools Composable Commerce and Frontend. This allowed them to integrate four key channels: an eCommerce site, a customer app, a sales rep app, and a fulfillment app — streamlining operations and enabling both self-service and traditional sales.

Results:

• 400% increase in eCommerce sales
• 20% rise in conversion rates
• 25% increase in SKUs per order for self-service customers
• Enhanced real-time inventory visibility and sales rep efficiency
• Better data collection across 30,000+ small retail locations