Atlanta Light Bulbs Leverages BigCommerce to Attract B2B Buyers

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Case study overview

Atlanta Light Bulbs began selling online in 1999. Adopting ecommerce early gave the brand an edge for nearly two decades, but 3 or 4 years ago, the ecommerce tides began to change. With more B2B sellers launching an online presence, digital competition took a fierce turn. No longer was ecommerce alone the edge Atlanta Light Bulbs needed to win the sale.

Company snapshot

  • Europe, Americas
  • BigCommerce