Become a member today
The leading network and resource B2B eCommerce industry professionals and partners.
[forminator_form id="1121"]
Case study overview
Atlanta Light Bulbs began selling online in 1999. Adopting ecommerce early gave the brand an edge for nearly two decades, but 3 or 4 years ago, the ecommerce tides began to change. With more B2B sellers launching an online presence, digital competition took a fierce turn. No longer was ecommerce alone the edge Atlanta Light Bulbs needed to win the sale.
Company snapshot
