BigCommerce shows Australia's oldest plumbing merchant the viability of digital

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Case study overview

With 150 years in the industry, Tradelink's success can be attributed to their commitment to convenience and time saving for tradesmen and home renovators.

With more than 200 branches across Australia, 300 cars in operation and 1300 team members serving its customers, this was no small feat.

Tradelink required a platform that could support the volume of its business while being able to digitally emulate the in-store shopping experience.

Check out how BigCommerce was able to create an omnichannel experience that increased site traffic by five fold!

Company snapshot

  • Industrial & construction
  • BigCommerce