Manufacturers and Distributors
Ideal for digital leaders, management teams, and executive leaders looking to align their organization on B2B eCommerce fundamentals and drive digital transformation.
Foundational Learning
B2B eCommerce Professional: Level 1 Certification
Are you ready to build a solid foundation in B2B eCommerce? This certification is designed for professionals and teams looking to master the essential concepts and strategies of B2B eCommerce — and apply them in the real world.
Duration
Self-paced. Designed to be completed within 4–6 weeks.
Format
Online and on-demand with instructor Justin King.
Bonuses
Exclusive webinars, resources, and access to our global community.
Pricing
Included in your annual B2BEA Professional Membership. Volume-based pricing available.
Who should take this course?
Built for individuals and full teams across the B2B eCommerce ecosystem.
Technology Vendors
Perfect for sales, marketing, product, and customer success teams who need to better understand the B2B eCommerce landscape and effectively sell and support solutions for manufacturers and distributors.
System Integrators & Agencies
Equip your teams with the knowledge to effectively implement and support B2B eCommerce solutions for clients, ensuring a strong foundation in industry best practices.
Consultants
Build a solid foundation to guide your clients through their B2B eCommerce strategies and ensure they are prepared to succeed in the evolving digital market.
JK
Your Instructor
Meet Justin King
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify's B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
Curriculum
Level 1 Certification Modules
01
Module 01
Foundations of B2B eCommerce
Establishes the fundamentals of B2B eCommerce, focusing on the critical differences between B2B and B2C commerce. Topics include transaction complexities, the roles of key players like manufacturers, distributors, and customers, and the unique characteristics of the B2B supply chain. Learners will explore the intricate relationships that drive B2B transactions and the growing shift toward digital-first strategies.
Key Lessons
- Overview of B2B vs. B2C: transaction types and complexities
- The role of manufacturers and distributors in supply chains
- Dynamics of manufacturer–distributor partnerships and customer adoption strategies
- The role of branches and distribution centers in localizing inventory and delivery efficiency
02
Module 02
The Traditional and Evolving B2B Landscape
Dives into the decision-making processes and organizational structures that define traditional B2B operations. Learners examine key roles like procurement teams, financial officers, and engineers in purchasing decisions, and explore how supply chain, ERP, and CRM systems contribute to operational efficiency and enable the shift from traditional to digital approaches.
Key Lessons
- Key decision-makers in the B2B buying process and their roles
- Characteristics of traditional B2B buying relationships built on trust and partnership
- Core systems for operational efficiency: ERP, CRM, and supply chain management
- Technology as an enabler for B2B growth and streamlining complex operations
03
Module 03
B2B eCommerce in Action
Focuses on the practical application of B2B eCommerce, introducing learners to the trends, challenges, and strategies shaping the digital landscape. Topics include customer expectations, multi-channel consistency, and strategies for manufacturers and distributors to collaborate effectively — with real-world examples and actionable strategies.
Key Lessons
- Understanding customer expectations in B2B eCommerce
- Emerging trends and actionable strategies for digital transformation
- Distinct strategies for manufacturers and distributors in the eCommerce ecosystem
- Challenges in implementing eCommerce platforms and overcoming resistance to change
04
Module 04
The Core of B2B eCommerce Platforms
Delves into the architecture and functionality of B2B eCommerce platforms and how they meet the unique demands of B2B buyers. Learners explore critical features like bulk ordering, dynamic pricing, approval workflows, and customer-specific catalogs, plus the integration of supporting systems such as ERP, CRM, and content management.
Key Lessons
- Introduction to B2B eCommerce platforms and their core features
- Integrating core systems with eCommerce platforms
- Enhancing user experience through CMS and automation
- Analytics and optimization for eCommerce platforms
Assessment: Final Certification Test
The final certification test comprehensively evaluates your understanding of the key concepts, strategies, and tools discussed throughout the course.
Why get this certification?
Foundational skills that translate directly to results — for individuals and full teams.
Foundational Knowledge
Develop a comprehensive understanding of B2B eCommerce fundamentals, from key concepts to practical strategies.
Real-World Application
Learn how to apply eCommerce basics to actual business scenarios, with case studies and actionable insights.
Team Alignment
Align your entire organization on the fundamentals of B2B eCommerce so every team member shares a unified approach.
Industry-Recognized
Earn a credential recognized across the B2B eCommerce industry, backed by the association trusted by leading manufacturers, distributors, and vendors.
How this certification benefits you
Earn an official, industry-recognized B2B eCommerce Certification upon completing this course. This credential validates your foundational understanding in B2B eCommerce and enhances your credibility within your organization and industry.