B2B eCommerce Show Podcast
Candid conversations with the operators, founders, and technologists shaping B2B digital commerce. New episodes every other Friday.
Latest Episodes
Wayne Teigen on Vendor Honesty, B2B Complexity, and AI Tools That Actually Work
<p>Most conversations about artificial intelligence in B2B eCommerce jump straight to what could go wrong or what sounds impressive in a demo. <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.linkedin.com/in/wayneteigen/">Wayne Teigen</a>, Executive Director of Enterprise Strategy and Solutions at <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.intershop.com/en/">Intershop Communications</a>, prefers to start somewhere more useful: what actually changes the job of the person buying or selling on a B2B site. Teigen joined <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.linkedin.com/in/justinking/">Justin King</a> on the B2B eCommerce Show to talk through Intershop's nearly 30-year history, what separates B2B commerce from B2C, and where his team is finding real gains from AI instead of theater.</p>
Graham Lubie on the AI Enablement Pyramid: What Manufacturers and Distributors Need Before They Automate
<p>Most manufacturers and distributors already know they need to do something about artificial intelligence. Few know where to start, and fewer still know what separates a company that is henuinely building AI capability from one that is simple handling out ChatGPT logins and calling it a strategy. </p>
Building B2B eCommerce in Latin America: Why Community Matters More Than Ever
<p>B2B eCommerce isn’t growing at the same pace everywhere. In Latin America specifically, momentum is building fast, and a recent conversation on The B2B eCommerce Show offered a clear window into why.</p>
Adrienne Hartman on Building Sales and Marketing Alignment That Grows B2B eCommerce
<p>Adrienne Hartman has spent 26 years turning technical instinct into business judgment, and 19 of those years have been at J. J. Keller & Associates, where she now serves as Executive Vice President of Marketing. She joined Justin King on The B2B eCommerce Show to talk about a career that started with COBOL code and now oversees a 175 person marketing organization, including the e-commerce team, forecasting, marketing operations, and e-procurement.</p>
Why Virto Commerce’s Founders Say Digital Transformation Doesn’t Remove Complexity, It Relocates It
<p>Every B2B manufacturer and distributor hears the same pitch when a new commerce platform comes calling: reduce friction, speed up orders, cut costs. Evgeny Grigul, co-founder and chief operating officer of <a target="_blank" rel="noopener" class="text-primary underline" href="https://virtocommerce.com/">Virto Commerce</a>, and Sasha Siniouguine, the company’s co-founder and CEO, have spent close to three decades building B2B ecommerce systems between them, and they told Justin King on the B2B eCommerce Show that this pitch rarely matches what actually happens once a company goes live.</p>
Dechay Watts on Why B2B Loyalty Depends on Operational Trust, Not Perks
Dechay Watts, VP of Digital Marketing Services at Smith Commerce, joins Justin King to explain why B2B loyalty is a business strategy built on operational trust — not points, perks, or discounts.
Execution Over Activity: How Radu Munteanu Is Rethinking B2B eCommerce for Distributors
Luminos Labs founder Radu Munteanu joins Justin King to unpack why B2B eCommerce projects stall — misaligned incentives, activity mistaken for progress, and how transparency around AI usage and lean execution rebuilds trust with distributors and manufacturers.
Novatize CEO François-Jérôme Gosselin on Composable Commerce and the Future of B2B Product Data
François-Jérôme Gosselin, co-founder and CEO of Novatize, joins Justin King on The B2B eCommerce Show to walk through the 2026 State of B2B eCommerce report — what the data says about AI spending, composable commerce, product data enrichment, digital revenue, ownership of eCommerce, and where manufacturers and distributors should actually start.
Why Piers Gorman Says B2B Payments Are the Most Overlooked Lever in Digital Transformation
TreviPay's Piers Gorman on the expectation gap between buyers and sellers, the fraud landscape reshaping credit decisions, and why payments belong in the digital transformation conversation from day one.
How Colleen Daly and Divyaanshu Makkar Are Reimagining AI, Customer Experience, and Operational Agility for Manufacturers and Distributors
Justin King sits down with Colleen Daly of The Howard Elliott Collection and Divyaanshu Makkar of WizCommerce on lean teams, AI for productivity, and why digital transformation starts with real business problems.
How Lorrie Mizuko Built a B2B eCommerce Career by Saying Yes to the Unfamiliar
Lorrie Mizuko, VP of Digital Marketing at ADI Global Distribution, joins Sarah Falcon on curiosity, discomfort as a growth signal, and building a B2B eCommerce career through adjacent moves.
eProcurement Integration: Where Buyers Actually Buy
Justin King, Beth Segovia, and Kevin Kazenmayer of TradeCentric on why enterprise buyers work inside Coupa, SAP Ariba, and Jaggaer — and why suppliers who aren't connected may be invisible.
From 2% to 25% Online with AJ Brenner
Justin King speaks with AJ Brenner about his journey from B2C eCommerce into industrial distribution and driving digital adoption at ARG Industrial.
Build Connected Commerce or Get Left Behind: Why B2B Integration Is the Future with Beth Segovia
Beth Segovia, CEO of TradeCentric, on why integration, not the storefront, is now the minimum expectation for B2B commerce.
The Hidden Engine of E-Commerce with Rob Gonzalez
Rob Gonzalez, Co-Founder of Salsify, on how product experience powers B2B eCommerce.
The Real State of B2B Commerce (It's Not What You Think) with Paul Do Forno
Paul Do Forno joins the B2B eCommerce Show to examine the forces reshaping B2B eCommerce and digital transformation.
The Real Power of Product Data with Kerry Young
Kerry Young, President and COO of Bluemeteor, joins Justin King to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce.
The Truth About B2B Data with Matthew Dares
Matthew Dares, Partner and Head of Customer Success at TORQ IT, joins Justin King to explore how operational discipline, master data, and AI intersect in B2B commerce.
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
Jen Watters of 3M joins the B2B eCommerce Show to talk about digital transformation inside a global industrial manufacturer and 3M’s new AI-powered Ask 3M assistant.
Why B2B eCommerce Success Starts With Executive Alignment, Not Technology
Novatize CEO François Gosselin on unified commerce, customer adoption, and the organizational change that technology alone cannot fix.
Commerce Is Bigger Than Checkout with David Blue
David Blue, Founder and CEO of Saltbox Management, joins Justin King to explore “Big C” Commerce, the omnichannel reality of how B2B companies actually make money.
The Digital Mistake Killing B2B Distributors with Bob Lewis
Bob Lewis, founder of Impaqx and one of the original architects of modern PIM for wholesale distribution, joins Justin King to explain what independent distributors get wrong about digital.
B2B Integration Is Broken with Tom Flierl and Ethan Koehler
Tom Flierl and Ethan Koehler of Amla Commerce join Justin King to unpack why integrations are the highest-risk part of B2B eCommerce and how Znode’s Commerce Connector rethinks the model.
Inside B2B’s AI Shift with Marc Vasquez
Marc Vasquez, Head of Digital Commerce at Ideal Tridon Group, joins Justin King to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and distribution.
From Evangelizing to Executing with Jason Greenwood
Jason Greenwood, founder of Greenwood Consulting, joins Justin King to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.
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