BookSpot brings B2B & B2C sales channels together

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Case study overview

BookSpot was looking to strengthen and grow all its digital sales channels. The Dutch online bookstore sought to integrate an ecommerce strategy for all sales channels, including online, franchise, and shops for consumers.

Enter Intershop. Intershop provided BookSpot with a comprehensive ecommerce solution that included an updated website, integration with various back-end systems, and personalized marketing campaigns. Furthermore, they improved BookSpot's mobile user experience and conversion rates for its customers.

BookSpot now uses the Intershop Commerce Platform for all Audax brands' online shops due to existing expertise and experience. This migration provided high scalability and architecture, enabling easy addition of and management of additional sales channels for B2C and B2B.

As a result, BookSpot increased conversion rates, reduced cart abandonment, and improve customer satisfaction. Intershop's solution enabled BookSpot to enhance personalization for a better customer experience and up- and cross-selling.

Company snapshot

  • Europe
  • Media & publishing
  • Intershop

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