Movora faced a significant digital challenge: a fragmented online presence with over 20 disparate websites operating independently. These sites were connected to various regional ERP systems via point-to-point integrations, creating inefficiencies and risk. Without a unified strategy, Movora struggled to present itself as a cohesive global enterprise.

Additionally, Movora’s reliance on spreadsheets for product information management (PIM) led to inconsistencies, limited governance, and inefficiencies. The lack of integrated systems also hindered scalability and multilingual capabilities, restricting Movora’s ability to cater to its global audience.