For more than five decades, the Paredes Group has developed, produced and distributed innovative products and solutions for professional hygiene and safety.

However, Paredes faced challenges with their previous platform, including slow loading times and limited payment options. This resulted in a poor user experience and low conversion rates.

Intershop developed a modern, future-proof digital B2B sales channel based on the Intershop Commerce Platform and operated in the highly secure Microsoft Azure Cloud. Customers can now enjoy customer-specific pricing and approval workflows with this B2B e-commerce platform. Other features include an integrated PIM system and convenient ordering functions.

Using these features, businesses can streamline their purchasing process and ensure pricing and authorization are correct. As a result of the digital channel, Paredes' pilot customers increased their shopping cart activity by 25%, and 50% of total sales are to be generated online in the future.