From Parnidis Düne to Medininkai Castle, people across Lithuania count on telecommunications, IT, and television services from Telia Lietuva AB. To continue meeting quickly changing market demands and customer expectations, the company was looking to simplify and consolidate its business-to-business (B2B) and business-to-consumer (B2C) product and service portfolio. It also wanted to streamline billing and improve customer engagement overall.