The challenges and potentials of aftermarket ecommerce

Resource overview

Businesses need to make it easier for customers and supply chain partners to find, select, buy and install the right spare parts – not only in the automotive sector. Buyers must have access to correct, complete, and high-quality information of the products and matching spare parts through easily accessible channels such as e-catalogs, digital customer portals, and e-commerce sites.

When purchasing a spare part for service or repair, customers need to be provided with accurate aftermarket information. This whitepaper discusses the importance of a tight integration of an aftermarket PIM and a digital customer portal with personalization strategies.

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