Brett sinclair executive director, b2b ecommerce association

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Product information management (PIM) for B2B manufacturers & distributors

Welcome to our foundational guide on product information management (PIM) for B2B. Learn and discover the latest resources and updates on PIM software, news and insights.

Table of contents

What is a PIM and why is it important for B2B?​

PIM, or Product Information Management, is a critical tool for B2B brand manufacturers who want to succeed in today’s competitive digital marketplace. PIM allows manufacturers and distributors to collect, manage, and distribute accurate and comprehensive product information across all sales channels, ensuring that their customers have access to the right information at the right time.

With the rise of eCommerce and the increasing importance of digital channels, product information has become a crucial factor in B2B sales. Customers expect detailed and accurate information about products, and they want to be able to access that information quickly and easily. Without a centralized PIM system, B2B manufacturers and distributors may struggle to keep up with these expectations, leading to missed sales opportunities, frustrated customers, and damaged reputations.

In short, PIM is essential for B2B companies who want to provide their customers with the information they need to make informed purchasing decisions, streamline their operations, and stay ahead of the competition.

Key benefits of PIM for B2B

Improve data quality

Faster time to market

Reduce order errors

Increased conversions

Boost productivity

Support vendor & suppliers

The comprehensive PIM buyers guide

With over 180 PIM software vendors worldwide, choosing the right PIM can be a daunting & confusing task. Use our guide to assess vendors against the right capabilities to make an objective and informed choice.
Pim buyers guide - starts with data

How PIM works for each department​

Examples of PIM in B2B

Key features of PIM software

Centralized Product Information Repository: PIM software provides a centralized repository to store, manage, and organize all product-related information. It enables businesses to have a single source of truth for product data, including descriptions, specifications, images, videos, pricing, inventory levels, and more. This feature ensures data consistency and accuracy across multiple channels and systems.

Data Enrichment and Validation: PIM software offers tools and functionalities to enrich and validate product data. It allows users to add or update product information, attributes, and classifications. Additionally, PIM systems often provide data validation rules, workflows, and automation capabilities to ensure data integrity, consistency, and compliance with industry standards.

Channel Syndication and Distribution: PIM software facilitates the syndication and distribution of product information across various channels and platforms. It enables businesses to publish consistent and up-to-date product content to e-commerce websites, marketplaces, mobile apps, print catalogs, social media platforms, and more. This feature streamlines the process of product information dissemination, ensuring a unified brand experience for customers.

Digital Asset Management (DAM): Many PIM solutions include DAM capabilities, allowing businesses to manage and organize their digital assets, such as images, videos, documents, and multimedia files. DAM features provide efficient asset storage, version control, metadata management, and quick access to assets for use in product catalogs, marketing materials, and digital campaigns.

Integration and Data Synchronization: PIM software integrates with other enterprise systems, such as e-commerce platforms, ERP systems, CRM systems, and marketing automation tools. This integration ensures seamless data exchange and synchronization between the PIM solution and other systems, eliminating data silos and enabling real-time updates across multiple platforms. Integration capabilities streamline workflows, enhance productivity, and improve overall operational efficiency.

These key features of PIM software empower businesses to effectively manage their product information, enhance data quality and consistency, streamline processes, and deliver accurate and compelling product experiences across various channels and touchpoints. Now, lets take a look at some of the leading PIM software vendors in the market.

PIM software vendors for B2B

Over time, the market for B2B software has witnessed significant growth, and the realm of Product Information Management (PIM) is no exception. Below, we have compiled a list of well-regarded PIM platforms tailored specifically for B2B manufacturers and distributors. These solutions offer comprehensive tools and functionalities to effectively manage and optimize product information across channels, empowering businesses to thrive in the digital landscape.


Salsify is a leading product experience management (PXM) software that offers a comprehensive suite of features, including product content creation, digital asset management, and syndication capabilities. Salsify is typically best suited to mid market or enterprise level organisations.



Offering a user-friendly interface, Akeneo enables organizations to create, enrich, and organize product data, ensuring consistency, accuracy, and completeness throughout the product lifecycle. Akeneo offers a free open source version along with a paid enterprise version of the software. Akeneo is also considered best for mid-market and enterprise level companies. Technical support is usually required to implement the platform.


The comprehensive PIM buyers guide

With over 180 PIM software vendors worldwide, choosing the right PIM can be a daunting & confusing task. Use our guide to assess vendors against the right capabilities to make an objective and informed choice.
Pim buyers guide - starts with data


Informatica is a leading provider of product information management (PIM) software solutions. Their comprehensive platform empowers businesses to efficiently manage and optimize product data across multiple channels. Informatica enables organizations to create, enrich, and syndicate product information, ensuring accuracy and consistency throughout the customer journey.


With a comprehensive suite of features, Stibo’s PIM software allows organizations to centrally manage and enrich product information, ensuring consistency, accuracy, and completeness across channels. The platform facilitates collaboration among teams, suppliers, and partners, enabling seamless data exchange and efficient workflows. Stibo’s PIM software also offers advanced data governance capabilities, ensuring compliance and data integrity.

How much does a PIM cost?

Implementing a robust Product Information Management (PIM) system involves considering several factors that influence its costs. These include the type of solution (on-premises or cloud-based), scalability, customization and configuration needs, integration with existing systems, implementation and training, as well as ongoing maintenance and support. By carefully evaluating these factors, organizations can make informed decisions about the most suitable PIM solution and associated expenses.

Building a business case for PIM

When building a business case for acquiring a Product Information Management (PIM) software solution, there are several key requirements to consider. These requirements will help you outline the benefits, costs, and risks associated with implementing a PIM solution, and justify the investment to stakeholders. Here are the key components to include in your business case.

Identify the business goals: Clearly define the business goals and objectives that the PIM solution will help achieve. This could include improving data accuracy, enhancing product information consistency, streamlining product launches, reducing time-to-market, improving customer experience, or expanding into new sales channels.

Assess current challenges: Identify the existing pain points and challenges in managing product information. This could include issues like data inconsistency, manual data entry, poor data quality, inefficient workflows, difficulty in scaling, or limited integration capabilities. Highlight how these challenges are impacting business operations and hindering growth.

Quantify the benefits: Outline the specific benefits that a PIM solution can bring to your organization. These benefits could include increased operational efficiency, improved data quality and accuracy, faster time-to-market, reduced product return rates, enhanced customer experience, increased cross-selling opportunities, or improved compliance with regulations.

Determine the scope: Define the scope of the PIM solution implementation. Identify the number of products, SKUs, and channels that will be covered, as well as any specific requirements related to your industry or target market. This will help estimate the scale and complexity of the implementation.

Evaluate costs: Estimate the costs associated with acquiring, implementing, and maintaining the PIM solution. Consider expenses such as software licenses, implementation services, data migration, training, ongoing support, and infrastructure requirements. Also, factor in any potential savings from eliminating manual processes or reducing data errors.

ROI analysis: Conduct a Return on Investment (ROI) analysis to demonstrate the financial impact of implementing the PIM solution. Compare the projected cost savings, revenue growth, and other financial benefits against the initial investment. Consider the payback period, net present value (NPV), and internal rate of return (IRR) to evaluate the financial viability.

Risk assessment: Identify and assess potential risks associated with implementing a PIM solution. This could include technical challenges, data migration issues, user adoption barriers, integration complexities, or potential disruptions to business operations. Develop a risk mitigation plan and outline how these risks will be addressed.

Stakeholder alignment: Highlight the support and alignment of key stakeholders, including executives, IT, marketing, sales, and operations teams. Explain how the PIM solution aligns with the organization’s strategic objectives and gain buy-in from stakeholders who will be involved in the implementation.

Implementation roadmap: Develop a high-level implementation roadmap that outlines the key milestones, timelines, and resources required for successful implementation. This will help demonstrate a clear plan for execution and manage expectations.

Alternative options: Evaluate alternative options to a PIM solution, such as maintaining the status quo, using manual processes, or adopting other technology solutions. Compare the pros and cons of each alternative and explain why the PIM solution is the most suitable choice.

Latest PIM news & insights

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About the B2BEA

The B2B eCommerce Association is a global network and resource hub for B2B practitioners, offering invaluable opportunities to connect and learn. Our mission is to empower manufacturers and distributors in their eCommerce and digital transformation journeys through useful tools, practical resources and exceptional networking opportunities. Join us to thrive in our dynamic industry

Want to become a member?

Become a member of the B2B eCommerce Association for free today. Connect, learn and find new opportunities.