Product information
management (PIM) for B2B

Welcome to our information hub on product information management (PIM) for B2B. Learn and discover the latest resources and updates on PIM software, news and insights.

What is a PIM and why is it important for B2B?​

PIM, or Product Information Management, is a critical tool for B2B brand manufacturers who want to succeed in today’s competitive digital marketplace. PIM allows these manufacturers to collect, manage, and distribute accurate and comprehensive product information across all sales channels, ensuring that their customers have access to the right information at the right time.

With the rise of eCommerce and the increasing importance of digital channels, product information has become a crucial factor in B2B sales. Customers expect detailed and accurate information about products, and they want to be able to access that information quickly and easily. Without a centralized PIM system, brand manufacturers may struggle to keep up with these expectations, leading to missed sales opportunities, frustrated customers, and damaged reputations.

In short, PIM is essential for B2B brand manufacturers and distributors who want to provide their customers with the information they need to make informed purchasing decisions, streamline their operations, and stay ahead of the competition.

Featured report

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How PIM works for each department​

  • Marketers
  • CMO & sales
  • The executive
  • IT
Marketers

Marketers

Stop struggling with spreadsheets and use PIM to be more efficient and productive, and to help create awesome product experiences.
 
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CMO & sales
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The executive
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IT
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PIM benefits the entire business

Improve data quality

Reduce order errors

Increased conversions

Faster time to market

Increased productivity

PIM software for B2B

Explore the best PIM software vendors with powerful features and tools to streamline your product information management and elevate your customer experience.

PIM RFP Template

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Popular PIM resources

Check out the most popular whitepapers and guides contributed by our various PIM experts. 

Latest PIM news in B2B

The ABCs of PIM: Part 2

The primary reason that B2B organizations make the decision to invest in a Product Information Management (PIM) solution, is because

The ABCs of PIM systems

The journey to achieve digital transformation continues for B2B organizations across the globe, as they work to align to the

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