Atlanta Light Bulbs Leverages BigCommerce to Attract B2B Buyers
Case Study Overview
Atlanta Light Bulbs began selling online in 1999. Adopting ecommerce early gave the brand an edge for nearly two decades, but 3 or 4 years ago, the ecommerce tides began to change. With more B2B sellers launching an online presence, digital competition took a fierce turn. No longer was ecommerce alone the edge Atlanta Light Bulbs needed to win the sale.
Case Study Snapshot
Region
Europe
Technology
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