LIVE TRAINING STARTS JAN 21, 2025
How to Sell to Manufacturers and Distributors delivers everything you need to lead, innovate, and thrive in today’s complex B2B landscape. Gain a competitive edge with deep insights, powerful strategies, and actionable tools tailored to the unique challenges of selling to manufacturers and distributors.
What you’ll learn:
Drive Results: Master the intricacies of selling to manufacturers and distributors by understanding decision-makers and navigating complex supply chains. Learn to sell smarter, not harder with techniques proven to work in real-world scenarios.
Seamless Learning Experience: With expert-led insights, you’ll progress quickly from the fundamentals to advanced strategies that redefine your sales approach. Empower your team with the skills that drive measurable success.
Elevate Your Sales Strategy: Discover how to meet the unique needs of manufacturers and distributors by building long-lasting relationships. You’ll learn to solve real-world challenges with practical tools and frameworks designed to create immediate impact in your organization.
This module explores the strategic priorities and digital transformation impacts on both manufacturers and distributors. It delves into the specific challenges and opportunities they face, highlighting the differences in how these groups approach technology and decision-making. Participants will also learn how change management and customer adoption play critical roles in successful technology implementations.
Learning Objectives:
This module focuses on understanding the various personas involved in decision-making across manufacturers and distributors. It provides an in-depth look into their motivations, pain points, and challenges. The goal is to help participants tailor their messaging and approach to meet the specific needs of these key stakeholders.
Learning Objectives:
This module teaches how to build relationships with manufacturers and distributors through industry associations, buying groups, and events. Participants will learn how to engage these groups effectively by leveraging networks, associations, and conferences to build credibility and trust.
Learning Objectives:
This module helps participants learn how to position technology products and services for manufacturers and distributors. It focuses on the critical role of product content and the different digital strategies each group employs. The module also covers how to customize solutions to meet the specific needs of these groups.
Learning Objectives:
This module addresses the unique challenges faced by manufacturers and distributors, such as low margins, slow digital adoption, and legacy systems. Participants will learn how to position their solutions as critical in overcoming these challenges while driving operational efficiency and growth.
Learning Objectives:
This module provides strategies for building long-term relationships with manufacturers and distributors by focusing on trust, customer adoption, and customer success initiatives. It also introduces a high-level digital maturity model to assess where customers are in their digital transformation journey and tailor your offerings accordingly.
Learning Objectives:
This module focuses on helping manufacturers and distributors scale their businesses globally. It covers key topics such as localization, regulatory compliance, and the challenges of managing global markets. Participants will learn how to support their clients in expanding their digital presence internationally.
Learning Objectives:
The final module provides role-specific playbooks for go-to-market teams, including sales, marketing, product management, customer success, and service teams. Each playbook focuses on how each team can apply the lessons from this course to engage manufacturers and distributors effectively.
Learning Objectives:
Gain access to cutting-edge tools and strategies that go beyond theory. You'll walk away with a clear, actionable plan to deliver results.
Whether you’re leading sales for a software vendor, a system integrator, or a marketing agency, this course provides your team with the blueprint for success in the B2B space.
Position yourself as a knowledgable leader in B2B within your organisation and the wider industry.
Earn a certification that is valued and recognized across the B2B eCommerce industry.
Refine your approach to B2B sales by mastering how to connect with manufacturers and distributors at every stage of the sales cycle.
Develop targeted marketing strategies that resonate with B2B audiences while aligning product development with market needs
Learn how to deepen engagement and build long-term relationships that lead to recurring sales.
Gain the expertise needed to guide your clients through complex B2B sales landscapes.
Self-paced, designed to be completed within 4-6 weeks.
Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way.
Exclusive workbooks, resources, and access to our global community.
$995 one time cost with lifetime access through B2BEA membership. Volume based pricing available.
Don’t miss the opportunity to elevate your agency’s or integrator’s reputation and win more B2B clients. By becoming B2B Certified, you’ll position your business as a trusted partner in digital transformation for manufacturers and distributors.
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
Join our rapidly growing industry and global network of B2B professionals who want to suceed in ecommerce
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