Why Get B2BEA Certified?
In the rapidly evolving world of B2B eCommerce, standing out is more challenging than ever. The B2BEA Certified program is designed to recognize B2B solution providers who have proven expertise in delivering exceptional B2B eCommerce solutions to manufacturers and distributors.
By becoming a B2BEA Certified Partner, you’ll be positioned as a leader in the field, opening doors to new opportunities (and converting more), exclusive industry access, and increased visibility with potential clients.

Program details
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Format
Bonuses
Pricing
Who should take this course?
B2BEA Certified Seal
Display the prestigious “B2BEA Certified” badge on your website, proposals, and marketing materials to build trust and differentiate yourself in the marketplace.
Priority Promotion
Gain exposure through our B2B eCommerce Association community and events. Certified companies receive priority listing and promotions, helping potential clients find you faster.
Access to Exclusive Resources
Enjoy exclusive access to industry reports, insights, and events to help you stay ahead of trends and deliver cutting-edge solutions to your clients.
Thought Leadership Opportunities
B2BEA Certified organisations get priority access to connect with our network and through online and in person events.
Meet Justin King, your instructor
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.

Steps to Becoming B2BEA Certified Partner
To qualify for B2B Certification, your agency must demonstrate proven experience in delivering successful B2B eCommerce solutions for manufacturers and distributors. Here’s what we look for:
- Proven Track Record: Show your success with at least three B2B eCommerce clients. Whether you’ve optimized complex product catalogs, streamlined procurement processes, or enabled seamless integrations, we want to see measurable results.
- Client Testimonials & Case Studies: Provide in-depth case studies and testimonials from your B2B clients, showcasing the impact of your work—whether it’s revenue growth, efficiency improvements, or enhanced customer experience.
- Industry Expertise:Â Your team must demonstrate a deep understanding of the manufacturing and distribution landscape, with specific knowledge of B2B buyer behavior, procurement complexities, and digital transformation best practices.
Why Get This Certification?
Foundational Knowledge
Develop a comprehensive understanding of B2B eCommerce fundamentals, from key concepts to practical strategies.
Real-World Application
Learn how to apply eCommerce basics to actual business scenarios, with case studies and actionable insights.
Team Alignment
Perfect for aligning your entire organization on the fundamentals of B2B eCommerce. Ensure that every team member has a unified understanding and approach to drive success across all departments
Industry-Recognized
Perfect for aligning your entire organization on the fundamentals of B2B eCommerce. Ensure that every team member has a unified understanding and approach to drive success across all departments
How this certification benefits you
Earn an official, industry-recognized B2B eCommerce Certification upon completing this course. This credential validates your foundational understanding in B2B eCommerce and enhances your credibility within your organization and industry.
