Technology Snapshot

Made By

Balance

Market Focus

Enterprise, Mid-market, Small business

Country HQ

North America

Regions Served

North America

Year Launched
2021

Technology Type

Balance Overview

Balance is the leading financial infrastructure for B2B commerce, helping businesses grow through seamless B2B payment experiences and scalable Digital Trade Credit and B2B BNPL solutions.

Merchants use Balance to accept payments, offer net terms financing, and automate accounts receivables —boosting revenue, lowering payment costs, and improving cash flow, all without added complexity or credit risk.

With robust APIs supporting embedded and customizable buyer journeys, advanced billing, AI-powered credit risk management, industry-best approval rates, and flexible financing, Balance streamlines B2B payments from checkout to reconciliation.

Leading enterprises including General Electric, Instacart, FashionGo and others use Balance to power their entire invoice-to-cash operations.

How do you position yourself against competitors?

Balance is the B2B payment platform built to power seamless commerce experiences for buyers and sellers. Unlike legacy providers or point solutions, Balance offers a fully embedded, white-labeled solution for net terms, invoicing, and flexible payment methods — with instant qualification, automated risk management, and guaranteed payment to merchants. Our platform is designed to meet the complexity of B2B transactions while delivering the ease of a modern checkout, helping businesses scale without tradeoffs between control and conversion.

Case studies using Balance