B2B eCommerce Product Content Essentials for Distributors (US & EU)

About

Distributors don’t sell products. They sell decisions.

And product content is the bridge between what your customer needs and the decision they’re trying to make.

But here’s the friction: most distributors are still approaching product data as a back-office utility, not as a frontline sales asset.

In this focused, no-fluff session, Jason Hein – one of the industry’s most respected voices in product content strategy – shares practical, grounded insights from two decades in distribution, manufacturing, and taxonomy design.

Whether you’re leading digital strategy, managing eCommerce operations, or trying to align suppliers around better data, this session will sharpen your focus and reset how you think about content.