"Show me how digital can grow the business"
The most common thing I hear from CEOs and senior business leaders is this: “Just show me how digital can grow the business. Explain it without the tech speak, so I can actually understand it.”
And that’s fair.
Because for most executives, digital still feels abstract.
Is it a website? A portal? An app? A new cost center?
But here’s the truth:
For business leaders, providing digital self-service channels to customers and partners is no longer optional. It’s quickly becoming an essential part of a resilient, scalable business model.
This book is about helping you see why, And what to do about it.
Rewiring Our Thinking About Digital
“Most executives still think digital is abstract — a website, an app, another cost center. But true digital success isn’t about technology — it’s about helping your customers do their jobs easier. This guide gives you the clarity and business-first language to lead real transformation — not in theory, but in practice.”
The New Guide for Executives
Written by Justin King, a leader in B2B digital transformation, B2B eCommerce for Executives is the modern guide for senior leaders who want clear, actionable insights. Without the jargon.
This is not a book about platforms or features. It’s about how to drive margin, growth, and resilience in a digital-first market.
Written for executives, those on the executive track, and digital leaders who want to know how to speak "executive."
Connect the Dots in Digital
Your customers expect more. They expect real-time answers, easy ordering, and digital tools that make their job faster and smoother. The market is not waiting. This eBook shows you where to start and how to lead.
This book helps CEOs and C-suite leaders:
Understand digital transformation in plain language
Align teams around a clear business case — not just tech tasks
Lead strategy and investment with confidence
Connect digital to real financial outcomes: margin, cash flow, retention
Build practical frameworks for real change — not just websites
Bridge the Organizational Divides
There are quiet divides happening in manufacturing and distribution companies: between business and tech, between the C-suite and the VPs running digital. This book helps you understand and bridge the organizational divides. For executives, understand how to drive alignment across departments, and the standards and expectations you should be holding. For VPs, learn how to speak the language that matters most to your CEO.
This book was written to be accessible, shareable, and to spark conversations within your leadership team. With real world frameworks, proven, examples, and hard-won insights about the true value of digital for manufacturers and distributors.
Who This Is For?
Executives
CEOs, COOs, CFOs, Presidents at mid-market and enterprise manufacturers & distributors
Practitioners
CIOs and VP-level leaders in Sales, Marketing, Technology, Operations & Digital
About the Author: Justin King
Justin King is a trusted voice in the B2B eCommerce community. For over a decade, he’s helped global manufacturers and distributors drive digital transformation that connects technology to real margin, revenue, and operational wins.
