Insights & advice

How ANZ leaders are winning in B2B ecommerce today


Are you ready to dive into the dynamic world of B2B eCommerce in Australia and New Zealand? Our latest report, in partnership with SAP, reveals pivotal insights that are shaping the industry’s future.

The digital divide and its implications

Our findings highlight a growing digital divide among B2B sellers. With eCommerce rapidly evolving, some companies are surging ahead, while others lag. This divide is crucial for businesses to understand and navigate.

Key insights:

Market growth: B2B eCommerce sales in ANZ are projected to grow by 18% in 2023, reaching $28.8 billion. This growth is outpacing the overall B2B market, signaling a shift towards digital channels.

Leaders vs. laggards: Companies generating significant revenue from digital channels view themselves far ahead of competitors. The report delves into strategies and practices that set these leaders apart.

Challenges and opportunities: From budget constraints to the need for skilled eCommerce personnel, the report unpacks the challenges businesses face and how the leaders are addressing them.

Case studies: Real-world successes

We’ve included compelling case studies from Fletcher Building, Workwear Group, and Gallagher Group. These stories offer tangible examples of overcoming digital hurdles and leveraging eCommerce for substantial business growth.

Four keys to ecommerce success

Our conclusion outlines four critical strategies for succeeding in B2B eCommerce, offering a roadmap for businesses at different stages of their digital journey.

Why download the report?

This report is not just data. It’s a lens into the future of B2B eCommerce in ANZ. Whether you’re a startup or a seasoned player, these insights are invaluable for strategic planning and staying ahead of the curve.

Get your copy now!

Dive deeper into these insights and strategies by downloading the full report. Equip your business with the knowledge to lead in the digital marketplace.

Want to become a member?

Become a member of the B2B eCommerce Association for free today. Connect, learn and find new opportunities. 

About the B2BEA

The B2B eCommerce Association is a global network and resource hub for B2B practitioners, offering invaluable opportunities to connect and learn. Our mission is to empower manufacturers and distributors in their eCommerce and digital transformation journeys through useful tools, practical resources and exceptional networking opportunities. Join us to thrive in our dynamic industry

Want to become a member?

Become a member of the B2B eCommerce Association for free today. Connect, learn and find new opportunities.