Industry updates

Keysight technologies launches B2B eCommerce site

USA- based Keysignt Technologies has hit the accelerator on its digital strategy to support its customers. The technology company that delivers advanced design and validation solutions announced its expanded B2B eCommerce Platform in the Americas to include customers in 26 EU countries and the UK to simplify the customer buying process.

According to McKinsey and Company, more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that’s only growing post-lockdown.

Keysight’s new eCommerce site offers customers the ability to easily and quickly purchase Keysight solutions, including the company’s newest innovations, access to technical expertise (in Europe), free two-day delivery on many products, as well as regular promotions,

“Keysight’s goal is to create an integrated multi-channel transactional ecosystem that offers customers an effortless purchasing experience via coexistence of eCommerce and distribution,” said  Kari Fauber, senior director of Global Partners and eCommerce at Keysight Technologies.

The B2B eCommerce site will offer the company’s most popular products and solutions including the newly launched Smart Bench Essentials. 

Keysight’s customers span the worldwide communications and industrial ecosystems, aerospace and defence, automotive, energy, semiconductor and general electronics markets. Keysight generated revenues of $4.2B in fiscal year 2020. 

For more information about the new site follow the link below:

www.keysight.com/find/b2b-ecommerce-faq

Want to become a member?

Become a member of the B2B eCommerce Association for free today. Connect, learn and find new opportunities. 

About the B2BEA

The B2B eCommerce Association is a global network and resource hub for B2B practitioners, offering invaluable opportunities to connect and learn. Our mission is to empower manufacturers and distributors in their eCommerce and digital transformation journeys through useful tools, practical resources and exceptional networking opportunities. Join us to thrive in our dynamic industry

Want to become a member?

Become a member of the B2B eCommerce Association for free today. Connect, learn and find new opportunities. 

Want to become a member?

Become a member of the B2B eCommerce Association for free today. Connect, learn and find new opportunities. 

About the B2BEA

The B2B eCommerce Association is a global network and resource hub for B2B practitioners, offering invaluable opportunities to connect and learn. Our mission is to empower manufacturers and distributors in their eCommerce and digital transformation journeys through useful tools, practical resources and exceptional networking opportunities. Join us to thrive in our dynamic industry

Want to become a member?

Become a member of the B2B eCommerce Association for free today. Connect, learn and find new opportunities. 

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