Hirose Electric

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Case study overview

When Hirose Electric looked towards transforming their B2B marketing to digital, it became apparent that separate systems and siloes of customers data would inhibit growth. Hirose decided a single Customer Experience platform would allow them to support online and offline customer interactions and the flexibility for customers to engage in the way of their choice. It could enable better collaboration across teams which would translate into faster response times.

Company snapshot

  • Industrial & construction
  • sap-commerce