Podcast

AI for B2B: What We Learned at AppliedAI 2025 with The Crew 1

AI for B2B: What We Learned at AppliedAI 2025 with The Crew

In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025—one of the industry’s most talked-about events shaping the future of B2B.

Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman 5

Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman

Why Trade Credit Is the Untapped Growth Lever in B2B eCommerce In the world…

The SMB Secret to Winning B2B Online with Christiane Soto 9

The SMB Secret to Winning B2B Online with Christiane Soto

The First Wave of B2B eCommerce Failed—But Not for the Reasons You Think According…

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby 13

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby

Marketing Isn’t a Department in Manufacturing – It’s the Missing Engine Marketing and manufacturing…

Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan 17

Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan

Digital Alignment Is the Shift Too Many Still Miss in B2B eCommerce What if…

AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf | Spryker 21

AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf | Spryker

In B2B commerce, complexity isn’t the problem. It’s the opportunity.
That was one of the core takeaways from a recent conversation with Alexander Graf, co-founder of Spryker and long-time digital commerce operator. With over 20 years in the industry, Alex has watched the rise (and hype) of B2C, and come to believe that B2B is where the real digital innovation lives.