Industry updates

Sana Commerce names new CEO to lead next phase of growth

Sebastiaan Verhaar - B2B eCommerce - Sana

Sana Commerce, a leading ERP-integrated B2B e-commerce company, is proud to announce the appointment of Sebastiaan Verhaar as Chief Executive Officer. Verhaar takes over from Michiel Schipperus, who has been at the helm of Sana Commerce from 2010 to 2022.

Verhaar brings extensive experience in technology and strategic leadership positions in multinational corporations, including Google and Equinix. As a former Sana Commerce client himself, Verhaar is excited to join the company and build upon its strong foundation around the ERP, which forms the core of its customer’s business. He is also looking forward to leveraging his international experience to best serve the expansive global team at Sana Commerce.

Schipperus, who helped grow Sana Commerce from a modest startup to a thriving multinational scale-up with over 5 billion EUR in GMV, has no doubt that Verhaar is the right person to build upon the company’s entrepreneurial spirit and customer-centric culture.

Under Verhaar’s leadership, Sana Commerce will continue to prioritize relationships over transactions by helping B2B companies achieve online success with integrated e-commerce. Verhaar is excited to take Sana Commerce to the next phase and build on top of the strong foundation that has been established.

“I am thrilled to join Sana Commerce as its new CEO,” Verhaar said. “I am looking forward to working with the team to further scale the growth and development of the company and continue to prioritize relationships with our customers and partners.”

Sana Commerce is committed to helping manufacturers, distributors, and wholesalers worldwide by creating stronger bonds with their customers through ERP integration. With Verhaar at the helm, the company is poised for continued success in the B2B e-commerce space.

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About the B2BEA

The B2B eCommerce Association is a global network and resource hub for B2B practitioners, offering invaluable opportunities to connect and learn. Our mission is to empower manufacturers and distributors in their eCommerce and digital transformation journeys through useful tools, practical resources and exceptional networking opportunities. Join us to thrive in our dynamic industry

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