Industry updates

Sitecore Acquires Boxever & Four51

Digital experience management software Sitecore has announced its acquisition of Boxever Ltd, a SaaS-based customer data platform (CDP) Four51, Inc, a company delivering modern B2B and B2C experiences for enterprise brands. 

“Our mission is to disrupt the digital experience market and these acquisitions will extend our leadership position,” said Sitecore CEO  Steve Tzikakis. “Sitecore’s innovative digital experience platform spanning content to commerce provides companies with the flexibility and agility necessary to keep pace with changing demands ensuring they seize the digital opportunity to strengthen consumer connections. We’re thrilled to welcome the Boxever and Four51 teams to Sitecore and together, we’ll shape the future of digital engagement.”

The pandemic has highlighted the need for a flexible and modern digital experience platform (DXP) that provides organisations with the agility and intelligence to keep pace with changing demands. Integrating Boxever’s and Four51’s innovative technologies with Sitecore’s digital marketing solutions will offering the first modern, integrated content-to-commerce, SaaS-based DXP. 

This solution will enable businesses to deliver real-time, personalised digital experiences across every aspect of the buying cycle, increasing customer value and loyalty.

Boxever’s CDP provides a 360-degree view of customers, advanced segmentation, and real-time decisioning and experimentation that acts as the brain within an organisation’s marketing stack, making every customer interaction more relevant and engaging. 

The new capabilities expand and enhance Sitecore’s customer intelligence and AI-driven personalization tools making it easy to capture, unify and activate customer data and deliver personalized experiences at scale.

“Joining forces with Sitecore creates a disruptive proposition that will redefine what’s possible for the industry, enabling organizations of all sizes to create seamless, data-driven experiences in any channel,” said Boxever CEO David O’Flanagan. “We’re proud of what we’ve accomplished in Boxever through the contribution of our employees and partners, and we’re looking forward to this next chapter.”

It’s a sentiment that’s echoed by Four51’s CEO, Mark Johnson. 

“We share a vision with Sitecore to help our customers succeed in a digital-first world,” he said. “Our employees and partners have worked tirelessly to provide organisations with a seamless, future-proof way to deliver innovative e-commerce experiences that help brands seize the digital opportunity – and this next stage is a testament to our focus on excellence.”

With Four51’s API-first, headless e-commerce solution, enterprises can quickly and easily deliver engaging shopping experiences helping improve customer satisfaction, loyalty and advocacy. The platform complements Sitecore’s existing B2C commerce capabilities and will enable Sitecore to define the digital experience market moving forward. Organisations of all sizes across industries will benefit from the expanded capabilities, need for less upfront investment, continuous innovation and a dramatically shorter time to value.

The acquisitions are expected to close before the end of March, 2021 and on completion, both CEOs will take on leadership roles. 

Sitecore brings together content, commerce, and data into one connected platform to deliver millions of digital experiences every day for companies including American Express, ASOS, Kimberly-Clark, L’Oréal, and Volvo.

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