Webinar Recap: From MVP to Maturity: Simpson Strong Tie

Missed the live session? The replay is now available.

Our latest webinar with Jared Abelson, Evan Klein and tackled the biggest challenges B2B companies face in digital transformation especially in building a digital experience that customers actually use.

If you’re leading eCommerce inside a manufacturer or distributor, here are three critical insights you need to know:

1. Digital Success Starts with Understanding Customer Problems

Many companies assume customers are not ready for digital tools, but Simpson Strong-Tie proved otherwise. By speaking directly with customers, they discovered that buyers were more digitally capable than expected leading to better-designed tools that customers actually wanted to use.

2. Incremental Innovation Beats “Big Bang” Launches

Rather than aiming for a perfect digital experience from the start, Simpson Strong-Tie began with a simple product pricing and availability tool. This solved an immediate problem and gained quick adoption. Over time, they added features based on real feedback reducing risk and maximizing impact.

3. Internal Alignment Is the Foundation of Digital Success

Digital transformation is not just about technology it’s about cross-functional collaboration. Simpson Strong-Tie broke down silos, involving sales, customer service, and product teams to ensure their digital solutions aligned with customer needs. This approach not only improved adoption but also built internal buy-in.

Key takeaway?

Success in B2B eCommerce is not about launching a platform. It is about understanding your customers, starting small, and ensuring your entire team is aligned around digital.