How DCTUK boosted sales, and built loyalty with flexible payment options
Case Study Overview
A family-run business, DCTUK has been supplying and installing flooring for residential and commercial customers across the UK and Europe for over 17 years. Flexible payment options and faster checkouts helped DCTUK convert more customers, build customer loyalty and attract new business without additional sales effort.
Before introducing iwocaPay, DCTUK was already offering traditional credit accounts to commercial customers – which was a lengthy and admin-heavy process. DCTUK instead looked to digital trade credit to improve four core areas of their business:
- Streamline the approvals process
- Improve the online checkout experience
- Offer flexible payment terms
- Reduce admin work
Helping more customers, without more effort
DCTUK introduced iwocaPay, allowing customers to spread payments over 1, 3 or 12 months, breaking the total sum down into more affordable monthly payments. Customers can now access up to £30,000 in credit through a quick, simple sign-up process, without needing to contact DCTUK for help. DCTUK gets paid immediately and iwocaPay takes on all the credit risk, allowing the team to focus on more important work without spending time chasing up payments.
“Customers are loving the option to spread the cost. The integration with our checkout and quote process has been completely pain-free”
– Head of Marketing and Innovation, DCTUK
Case Study Snapshot
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