B2B eCommerce Platform Deep Dive: How Nomad eCommerce Supports Real-World Complexity

Mid-market manufacturers, distributors, and wholesalers are in very different places when it comes to eCommerce. Some tried launching storefronts during the pandemic and threw in the towel. Some haven’t started. Others began with a platform that only went so far, and now want to expand what they already have. What unites them are the challenges of B2B eCommerce—complex pricing, catalog views that change by customer, multi-warehouse fulfillment, and shipping requirements that are rarely straightforward.

Nomad eCommerce was built for this reality. It’s a complete B2B eCommerce platform that connects directly to ERP, CRM, and other backend systems, carrying forward the business rules companies already rely on. From product configurators to self-service payment portals, Nomad supports the way these businesses actually sell. We don’t promise a revolution…well, we do, but one wrapped up in a practical, reliable platform so mid-market manufacturers and distributors can meet modern expectations without stretching budgets or IT teams.

The Origin Story Behind the Nomad eCommerce Platform

Nomad eCommerce was born out of necessity with a small manufacturer of high-end decorative pillows. They were struggling with many of the same inefficiencies and frustrations that mid-market manufacturers, distributors, and wholesalers still face today. Managing hundreds of product designs, rapidly changing catalogs, and just-in-time production was a constant challenge. Printed catalogs were outdated almost as soon as they were produced. Without access to real-time data, sales reps promised products that were discontinued or out of stock. Customers were left frustrated, and the business spent too much time fielding calls about availability, order status, and invoices instead of focusing on growth.

To solve these problems, an early web tool was created to pull data directly from the ERP system. At first, it was a simple way to give the sales team visibility into materials and inventory. Soon, it expanded to let customers view stock data themselves, then place orders, track shipments, and review account history online. What started as a stopgap solution made something very clear: B2B companies needed an eCommerce platform that reflected the real complexity of their operations.

Nomad grew from that insight. It was designed to sync directly with ERP systems, carry forward business rules like negotiated pricing and contracts, and support processes unique to B2B—from multi-warehouse fulfillment to product configuration. The goal has always been practical: to give mid-market manufacturers, distributors, and wholesalers a reliable platform that reduces administrative burden, improves accuracy, and creates an online experience their customers want to use.

Who Nomad eCommerce Is Built For

Nomad eCommerce is purpose-built for small to mid-size manufacturers, distributors, and wholesalers. Our customers span industries as varied as HVAC, plumbing, automotive parts, machinery, appliances, industrial equipment, furniture, foodservice, electronics, janitorial, concrete, and even funeral products.

We work directly with CEOs, founders, and presidents who want scalable, cost-effective ways to grow. Business development and sales teams rely on Nomad to give customers self-service tools while still supporting other channels. And operations leaders, often wearing the IT hat too, count on us to keep everything running smoothly without the need to bring on extra resources. 

Nomad is the right choice for companies frustrated by failed eCommerce attempts or the high costs of previous projects. For businesses tied closely to their ERP, we reduce manual work, organize scattered product data and pricing, and deliver the kind of seamless digital experience customers expect, at a cost mid-market companies can actually afford.

What Nomad eCommerce Excels At for B2B Manufacturers and Distributors

Nomad is a great fit for midsize manufacturers and distributors who are ready to move into eCommerce or expand what they already have. Our platform has all the features needed to get sales done and invoices paid. But we are more than just a platform; we are a partner that’s invested in our customers’ success

We’ve flipped the old eCommerce model on its head. Instead of charging our customers upfront for every hour and hoping the site build and implementation “sticks”, we put skin in the game. We design, build, host, support, and update our customers’ site for one monthly subscription fee. This means no big project bills and no sunk costs that keeps them tied to “good enough.” 

With incentives aligned to long-term outcomes, Nomad delivers fully managed sites that drive growth without the financial risk

Our business model is our biggest differentiator and provides the greatest amount of value to our customers, but our platform provides the following core pillars of functionality that businesses need to run their operations the right way.

1. Smart Catalogs, Search, and Inventory. Nomad gives customers the tools to find what they need and see what’s available. The platform lets companies show each customer exactly what they should see with custom catalogs. It also offers guided search to help customers find the right product the first time. Customers can see real-time inventory across different warehouses, pricing, replacement items, documentation, and much more.  

2. Efficient Ordering and Reordering. The platform makes it easy for customers to get their jobs done quickly. They can place a new order using their purchase history, saved lists, or even scan a barcode. They can also upload a purchase order in any format to fill their shopping cart, or use speed entry forms if they already know their part numbers. The checkout enforces the pricing, terms, and shipping rules set by the business.

3. Account Self-Service. Nomad gives customers the control they want over their own accounts. Customers can view their account balances and open invoices 24/7. The platform securely accepts online payments using ACH, credit cards, credit memos, Google/Apple Pay, and dozens of other ways. Order and shipment tracking reduces support calls and gives customers the data they need.

4. A Product Configurator That Works. The platform has native product configurator that ensures custom orders are correct and priced right. It makes sure that all custom orders are buildable and get sent straight into the company’s ERP, so no one has to retype a thing. Customers can also get engineering quotes and see real-time previews as they build their order, so there are no surprises.keeps the focus on outcomes rather than project milestones.

That model supports several core pillars that matter in real-world B2B environments.

Smart Catalogs, Search, and Inventory Visibility. Nomad allows companies to control exactly what each customer sees through custom catalogs. Guided search helps buyers find the right product the first time, even when terminology varies. Real-time inventory visibility spans multiple warehouses and includes pricing, replacement items, documentation, and availability.

Efficient Ordering and Reordering. Buyers can reorder from history, saved lists, barcode scans, or purchase order uploads. Speed entry supports known part numbers. Checkout enforces pricing, terms, shipping rules, and business logic already defined in the ERP.

Nomad is a great fit for midsize manufacturers and distributors who are ready to move into eCommerce or expand what they already have. Our platform has all the features needed to get sales done and invoices paid. But we are more than just a platform; we are a partner that’s invested in our customers’ success

We’ve flipped the old eCommerce model on its head. Instead of charging our customers upfront for every hour and hoping the site build and implementation “sticks”, we put skin in the game. We design, build, host, support, and update our customers’ site for one monthly subscription fee. This means no big project bills and no sunk costs that keeps them tied to “good enough.” 

With incentives aligned to long-term outcomes, Nomad delivers fully managed sites that drive growth without the financial risk

Our business model is our biggest differentiator and provides the greatest amount of value to our customers, but our platform provides the following core pillars of functionality that businesses need to run their operations the right way.

Smart Catalogs, Search, and Inventory. Nomad gives customers the tools to find what they need and see what’s available. The platform lets companies show each customer exactly what they should see with custom catalogs. It also offers guided search to help customers find the right product the first time. Customers can see real-time inventory across different warehouses, pricing, replacement items, documentation, and much more.  

Efficient Ordering and Reordering. The platform makes it easy for customers to get their jobs done quickly. They can place a new order using their purchase history, saved lists, or even scan a barcode. They can also upload a purchase order in any format to fill their shopping cart, or use speed entry forms if they already know their part numbers. The checkout enforces the pricing, terms, and shipping rules set by the business.

Account Self-Service. Nomad gives customers the control they want over their own accounts. Customers can view their account balances and open invoices 24/7. The platform securely accepts online payments using ACH, credit cards, credit memos, Google/Apple Pay, and dozens of other ways. Order and shipment tracking reduces support calls and gives customers the data they need.

A Product Configurator That Works. The platform has native product configurator that ensures custom orders are correct and priced right. It makes sure that all custom orders are buildable and get sent straight into the company’s ERP, so no one has to retype a thing. Customers can also get engineering quotes and see real-time previews as they build their order, so there are no surprises.

B2B eCommerce Customer Success Stories

Enertech Global

Situation
Enertech Global, a mid-sized geothermal heat pump manufacturer, was losing ground to larger competitors with advanced online tools. Dealers struggled with slow warranty registration and claims processes, repetitive support requests, and limited access to accurate unit data.

Solution
Nomad built Enertech, a fully-integrated dealer portal that automates warranty registration, claims, and part sourcing. Each serial number ties directly to an encoded model and bill of materials, ensuring accurate traceability down to component variations. Dealers can validate serials, register units, order parts, upload documentation, and even transfer ownership—all without calling support.

Result
The portal slashed repetitive support calls, sped up warranty processing, and improved dealer satisfaction. Both exclusive and independent dealers benefit from easier access to accurate data, custom pricing, and streamlined workflows. Enertech reduced operational burdens and leveled the playing field against much larger competitors.

Full customer story: https://www.nomadecommerce.com/customers/enertech-global 

Demand Products

Situation
Demand Products, a master distributor in the EIFS, stucco, and wall system industry,  needed a modern eCommerce site to streamline distributor ordering and free up its sales team for growth. After migrating to Acumatica ERP, they started an eCommerce implementation but faced ballooning costs and critical functionality gaps. The site couldn’t handle StarShip freight integration, warehouse-based pricing, shipping discounts, or tax exemptions—forcing costly workarounds and leaving the project stalled.

Solution
In just one month with Nomad eCommerce, Demand Products launched the site. Nomad’s direct Acumatica integration unified freight, pricing, and tax data, while enhanced search made it easier for contractors to find products—even with typos or partial entries. The platform supports multi-user logins under one account, complex shipping discounts tied to StarShip, and real-time ERP data sync.

Result
The new portal reduced friction for distributors, increased order accuracy, and gave sales reps more time to upsell and strengthen relationships. The result? Website sales increased by 60% and order size by 40%. eCommerce is now their largest sales channel.

B2B eCommerce Technology Stack and ERP Integration

Nomad eCommerce integrates directly with ERPs like Acumatica, Infor, Microsoft Dynamics, and NetSuite, as well as CRMs and third-party databases. We pull pricing, product details, inventory, and order history straight from the ERP to the website—no manual updates or spreadsheets. Orders, invoices, and payments flow back automatically.

What makes Nomad different is its ability to use any field, even in heavily customized ERPs. Standard connectors often stop at basic inventory and pricing, but Nomad automates the transfer of data from custom and user-defined fields, keeping the website fully aligned with the ERP. If it’s in the ERP, it can be on the site.

Because Nomad’s data layer mirrors the ERP, businesses can configure solutions around their exact processes—without third-party middleware or add-ons.

With Nomad, our customers (on average) have seen 84% less customer inquiries. The data they need can be found on the site/portal. In addition, they are reporting 57% faster invoice collection, thanks to online invoice payments. 

What’s Next for Nomad eCommerce

Our roadmap is shaped by our customers. Through our customer council and ongoing feedback, we prioritize features that directly improve how manufacturers, distributors, and wholesalers run their businesses.

For example, our upcoming fees module was built in direct response to customer requests for more flexible ways to handle surcharges and pass-through costs. Our new credit memo functionality for invoice payments was developed to help our customers better manage refunds/credits from missed or damaged shipments. And many of our upcoming AI features are also customer-driven—helping to improve SEO, make general site maintenance and updates more self-service, and speeding up everyday workflows.

We’re not chasing new markets; we’re expanding into new workflows that make B2B eCommerce more effective, from quoting and checkout to post-sale service. Every release is aimed at improving outcomes for our customers: faster transactions, fewer manual steps, and a smoother buyer experience.

Let’s Compare Notes

From routine improvements to complex adoption challenges, Nomad builds what customers actually need. If you are navigating product content complexity, ERP constraints, or stalled adoption, the conversation usually starts in the same place. Understanding the work your customers are trying to get done.

We would welcome the chance to learn about your business and what you are trying to achieve.