A sophisticated DTC & B2B ecommerce transformation

Industry West aimed to modernize its ecommerce platform to better reflect its refined brand identity. With a lean internal team, the company required an efficient content management system and enhanced marketing flexibility. Domaine adopted a collaborative and strategic approach, delivering sophisticated design solutions while optimizing development resources. The result is a digital storefront that seamlessly supports both direct-to-consumer (DTC) and business-to-business (B2B) operations, aligning with Industry West’s overarching business objectives.