How Gala Imports Achieved 50% Conversion Growth with B2B eCommerce

Gala Imports, an Australian container distributor serving 35,000+ customers across Australia, New Zealand, and the Pacific, needed a B2B eCommerce solution that could cater to both large industrial clients and smaller businesses/hobbyists. Their previous platform lacked the flexibility for segmented customer experiences, robust product management, and streamlined back-office operations. Migrating to OroCommerce, with assistance from integrator Aligent, provided the solution.

OroCommerce enabled Gala to:

• Create segmented customer experiences: Develop multiple websites with tailored product catalogs, pricing, and payment options for different customer segments (e.g., wholesale vs. retail).
• Improve product discoverability: Implement enhanced search functionality to make it easier for customers to find the specific containers they needed.
• Streamline operations: Leverage a robust back-end system for efficient product and pricing management.
• Personalize communications: Utilize the integrated CRM for targeted marketing campaigns and personalized customer interactions.

This upgrade proved invaluable during the COVID-19 pandemic, as Gala efficiently handled increased demand, resulting in a 25% increase in average order size and a 50% boost in conversions. OroCommerce has positioned Gala for continued growth and innovation within the container distribution industry.