How to Select a PIM Platform: A Practical Guide for Distributors and Manufacturers

About

If you’ve ever tried to evaluate a PIM (Product Information Management) platform, you already know the hard part isn’t the tech — it’s the context.

Most teams don’t need a long list of features.
They need clarity on what matters to their business.

In this practical, no-fluff webinar, Jason Hein (B2B eCommerce Association) and Ben Adams (Co-Founder, Start With Data) break down how to evaluate PIM systems through the lens of how your products are bought, used, and sold — not just how they’re stored.

What You’ll Learn:

• When a spreadsheet stops working — and when a PIM actually helps
• How to map your product content needs to your customer experience
• What to look for (and what to ignore) in vendor demos
• How to avoid over-engineering your data model before your team is ready
• The tradeoffs between “lightweight” and “enterprise” PIM tools

Your Instructors:

Jason Hein – Senior Advisor at the B2B eCommerce Association and longtime leader in product content, taxonomy, and search strategy for B2B
Ben Adams – Co-Founder of Start With Data, helping manufacturers, distributors, and retailers plan, implement, and maximize value from PIM and MDM investments

Together, they bring deep implementation experience across electrical, industrial, MRO, and healthcare verticals — and a healthy dose of honesty about what works (and what doesn’t).

Who Should Attend:

• Distributors and manufacturers considering or re-evaluating a PIM
• Digital leaders trying to scale product data efforts
• IT, eCommerce, and merchandising teams who need to align around a shared roadmap
• Anyone tasked with “cleaning up product content” and wondering where to begin