B2B Commerce Pitfalls: Why Many B2B Digital Investments Fail and How to Avoid It
Event by Kibo Commerce
About
You build a beautiful website, optimize checkout, and nail the user experience. Then you watch in pain while 78% of your B2B transactions flow through email, phone, and even fax.
Join B2B commerce expert Dmitry Kon as he reveals how B2B digital investments are unique and the common misunderstandings that can derail your digital investments.
In this webinar, you will learn:
- How to solve the B2B adoption gap: Millions are invested in B2B digital experiences, yet many fail because they’re built on a flawed foundation. We’ll show you how to avoid this by defining the “why” and addressing the real business case from day one.
- How to master agility and change management: Instead of forcing new technology to fit old processes, you’ll discover a framework for streamlining workflows to align with your new digital experience.
- How to build relationships, not just transactions: Focusing solely on transactions can damage customer relationships in the long term. You’ll learn how to get the foundational elements right – like ease of access to invoices and accurate inventory data to build loyalty and sustainable growth.
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