Why B2B eCommerce Is a Strategic Imperative, Not Just a Sales Tool
Part 1 of the Executive Briefing Series for Manufacturing & Distribution Leaders If you’re…
Change Management & Customer Adoption: The Real B2B Game Changers with The Crew
In the fast-evolving world of B2B commerce, it’s tempting to believe that digital transformation…
Finding Digital’s True Home: Where Should the Digital Team Report?
Excerpt from the book B2B Digital for Executives. Introduction: You Put It in the…
Why Mid-Market Owners Should Digitise Before They Exit
In today’s mergers and acquisitions (M&A) landscape, buyers are looking for more than just…
What We Don’t Say Out Loud About Change Management in Digital Transformation
Excerpt from the book B2B Digital for Executives. The Emotion No One Talks About…
What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)
In boardrooms across the country, manufacturers and distributors are asking big questions: You can’t…
The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger
In a digital age dominated by platforms, AI, and process optimization, it’s easy to…
Who Needs the Executive Series
Executives
Understand how to lead and align your organization to drive digital transformation.Â
Executive-Tracked Professionals
Learn how to think and speak like an executive and position yourself to be the driver of digital change in your organization.
VPs & Directors
Learn (and share) how to align your organization. Whether you sit on the business or the tech side, understand how to "sell" digital to your executives.
Digital Teams
Get empowered, aligned, and learn how to speak "executive" to get acceleration and traction in your digital projects.Â
Your Instructor: Justin King
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
