Automotive & spare parts B2B eCommerce

Get insights and learn how the automotive and auto parts supply sector is transforming through eCommerce and advanced technology.

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Automotive & spare parts case studies

Case study specializes in forklift parts sales for any make, brand or type of forklift. Their extensive database of forklift parts and customer-focused webstore disrupted their field by automating a traditionally offline industry.

Success story

As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. In 2019, the e-commerce size in this sector exceeded $8.7 billion and is expected to grow steadily over the next years. To meet the high demand for online ordering, Highline Aftermarket LLC needed to establish a scalable 24/7 online channel. The existing solution limited the growth of the business, lacked flexibility and didn’t have the self-service shopping features their customers needed.

Case study

Discover how REV’IT increased its customer service with its new Sana e-commerce platform.

Key benefits of ecommerce for automotive & auto parts

Automotive and Auto Parts B2B Industrial Statistics


B2B buyers conduct research online before making a purchase


Prefer to make repeat purchases through online channels


Believe buying from a website is more convenient than buying from a sales rep

Resource: The coming shakeout in industrial distribution, McKinsey, Forrester/Internet Retailer B2B Buyer Channel Preference Survey

70 to 80 per cent of customers conduct research for a new purchase online. COVID only reinforced this. That’s where we need to create a positive experience.

Johan Van Langendonck | Bridgestone

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