A Unified B2B Platform That Drives 60% of Revenue, 80% Automation

Meusburger Wins Mid-Market B2B eCommerce Business of the Year at the 2025 B2B eCommerce Awards

In the high-precision world of industrial manufacturing, complexity is a given. But for Austria-based Meusburger Georg GmbH & Co KG, complexity wasn’t a barrier, it was the design challenge behind one of the most advanced digital commerce platforms in B2B.

With more than €297 million in annual revenue, over 100,000 products, and millions of configuration possibilities, Meusburger set out to unify its customer experience on a single platform, simplifying even the most intricate industrial buying journeys.

The result is a model for modern B2B: 60 percent of total company revenue now flows through digital, and 80 percent of digital orders are completed with zero manual intervention.

Replacing Legacy Systems with a Composable B2B Strategy

Rather than opting for a disruptive “big bang” launch, Meusburger took a measured Strangler Pattern approach. New features were rolled out incrementally while legacy systems were phased out, enabling continuous business operations and fast validation with end users.

At the core of this platform is a composable architecture built on:

• Spryker Commerce OS
• A unified integration layer across ERP, logistics, and production
• A headless CMS for agile content management
• Advanced configuration and pricing logic
• Real-time access to order tracking and documentation

From marketing site to CPQ, from self-service portals to fully integrated commerce, every digital touchpoint now functions as part of a seamless experience.

Built for Industrial Buyers, Designed for Speed

Meusburger’s platform reflects the way real industrial teams operate. Whether it’s engineers configuring parts or procurement teams managing repeat orders, the platform supports:

• Product pages capable of displaying up to 80,000 variants
• Wizard-style tools for simplified product configuration
• Real-time pricing and delivery status on every quote
• A multi-language, multi-region experience tailored for global users

Everything, ordering, reordering, configuring, tracking, is now possible through one unified interface.

B2B eCommerce as a Driver of Operational Excellence

The platform’s impact goes beyond user experience, it has redefined operational performance:

• 60 percent of company revenue is now digital
• 80 percent of orders are fully automated
• Lead times have dropped, process costs have fallen, and errors have been reduced
  

These results reflect more than just smart technology. Internally, Meusburger has embraced agile methodologies, fostered cross-functional collaboration, and established continuous feedback loops that keep both platform and business evolving together.

A Blueprint for Modern Mid-Market B2B Commerce

What makes Meusburger’s story stand out is how strategically it was executed. This wasn’t a flash overhaul, it was a disciplined transformation grounded in customer insight, strong partnerships, and scalable architecture.

Now recognized as the Mid-Market B2B eCommerce Business of the Year at the 2025 B2B eCommerce Awards, Meusburger is showing the entire sector that even the most technical industries can drive growth through world-class digital execution.

And the journey isn’t over. With expanded personalization, next-gen configurators, and more value-added services on the roadmap, Meusburger continues to set the bar for what’s possible in industrial B2B. Learn more about the B2B eCommerce Awards.