Insights & advice

Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.

The Agents Are Coming: What OpenAI and Stripe Just Told Us About the Future of B2B Commerce 1

The Agents Are Coming: What OpenAI and Stripe Just Told Us About the Future of B2B Commerce

This week, OpenAI and Stripe announced a series of releases that will reshape how…

Sparky Social

Walmart Business Adds TreviPay Invoice Offering: A Strategic Signal for B2B Credit Expectations

This week, Walmart Business announced an expanded Pay by Invoice offering, powered by B2B…

How to get conference approval

How to Get Conference Approval in B2B (and Actually Go)

Let’s be honest, getting approval to attend a conference in manufacturing or distribution isn’t…

The Digital Front Door: Why Great B2B Customer Relationships Start Online 9

The Digital Front Door: Why Great B2B Customer Relationships Start Online

B2B eCommerce is now the first handshake. In manufacturing and distribution, customer relationships have…

Collaboration B2B eCommerce Product Conent

Why Product Content Optimization Is the Linchpin in B2B Manufacturer–Distributor Relationships

If you’ve spent any time in B2B eCommerce, whether you’re on the manufacturer or…

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B 15

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B

The B2B eCommerce Association (B2BEA) is proud to welcome MightyRep as our newest official…

You Can’t Outsource Digital Transformation 19

You Can’t Outsource Digital Transformation

You Can’t Outsource Transformation—Here’s Why That Matters There’s a mindset shift every B2B manufacturer…

230% Growth. 44% Less Manual Work. Global Expansion in Months 23

230% Growth. 44% Less Manual Work. Global Expansion in Months

Lactalis Named Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards When…

From 80% Manual Orders to 85% Online in Just One Year 27

From 80% Manual Orders to 85% Online in Just One Year

Birlea Wins Small Business of the Year at the 2025 B2B eCommerce Awards Digital…

+44% Orders. +62% Conversions. NPS 68. 31

+44% Orders. +62% Conversions. NPS 68.

KCS Education Wins User Experience of the Year at the 2025 B2B eCommerce Awards…

A Unified B2B Platform That Drives 60% of Revenue, 80% Automation 35

A Unified B2B Platform That Drives 60% of Revenue, 80% Automation

Meusburger Wins Mid-Market B2B eCommerce Business of the Year at the 2025 B2B eCommerce…

Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards 39

Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards

In the world of B2B, where long sales cycles, custom configurations, and intricate pricing…