Recording: Customer Adoption MasterClass

Resources / Downloads

Below is the PowerPoint deck and PDF for you to use!

Abstract

In this Customer Adoption Masterclass, you’ll learn how to drive sustainable growth in your B2B ecommerce channel by mastering customer adoption and acquisition strategies.

This session, led by expert Justin King, will equip you with the tools to align your digital team’s efforts with executive expectations, using simplified KPIs to bridge communication gaps.

Whether you’re looking to convert new customers or encourage existing ones to embrace your digital platform, this masterclass offers actionable insights to help you build a successful digital branch. Transform your approach to digital revenue growth, register today!

Outline of Masterclass session

Why does this matter?

• Choosing the right framework
• Applying the framework to goals
• Reviewing the plan against the framework
• Why your executive team will love you for it

Overview of Customer Acquisition Framework

• Importance for increasing revenue
• Four stages representing levers for driving revenue
• Key Components of the Framework

Customer Adoption vs. Customer Acquisition

• Differences between B2B and B2C frameworks
• Steps for B2C: Converting unknown customers
• Steps for B2B: Getting existing customers to use the new ecommerce site

Overview of Customer Adoption Framework

• 4 major stages of a customer journey
• Importance of Frameworks in Executive Communication and how to establish good conversations
• Presenting clear and understandable numbers + common KPIs for alignment and securing budget

Measuring Success and Optimization

• Conversion points and performance arrows
• Tracking and measuring site performance
• Continuous adaptation and expansion

Communication and Strategy

• Facilitating communication with executive team
• Building a business case and financial model
• Vendor selection and strategy refinement