Insights & advice

Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.

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Beyond the Website: Driving Real Customer Adoption in B2B eCommerce

You launched your eCommerce site. You made the investment. Maybe even trained your team….

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What We Learned at B2B eCommerce World Americas 2025

The Novatize team attended B2B eCommerce World Americas 2025 in Scottsdale and met with…

sitecore b2bea premium partner

How Sitecore Helps Manufacturers and Distributors Modernize Digital Commerce

When teams inside manufacturing or distribution talk about digital transformation, the conversation often circles…

kibo premium partner

KIBO Commerce and the Future of B2B eCommerce for Manufacturers and Distributors

Manufacturers and distributors continue navigating a complicated shift toward digital-first customer relationships. The work…

VTEX B2BEA Premium Partner

How VTEX Helps Manufacturers and Distributors Advance Their B2B eCommerce Capabilities

Digital transformation in manufacturing and distribution rarely follows a straight line. Teams are balancing…

Black Friday B2B eCommerce

When Black Friday Creates B2B Buyers

What I learned when gift season collided with industrial eCommerce… Before I joined Amazon,…

virto commerce b2b ecommerce association strategic partner

How Virto Commerce Strengthens Digital Commerce for Manufacturers and Distributors

B2B manufacturers and distributors continue to navigate a market where customers want digital tools…

man hugging woman at conference

Look What Happened When the Industry Showed Up

I’ve intentionally waited a week to write this. B2B eCommerce World has lit up…

torq it - premium partner

TORQ Drives Digital Innovation for Manufacturers & Distributors

The B2B eCommerce Association is pleased to announce that TORQ has joined as a…

The Digital Wake-Up Call 21

The Digital Wake-Up Call

Excerpt from “B2B Digital for CEOs” Let’s start with a simple truth: eCommerce is…

bluemeteor premium partner

Bluemeteor: Empowering B2B Businesses to Optimize their Product Content Lifecycles

In today’s B2B market, success depends on delivering accurate, consistent, and enriched product data…

domaine premium partner

Domaine: Scaling Global B2B eCommerce with Shopify

Domaine is redefining what’s possible in enterprise B2B eCommerce. As the leading Shopify agency…