Cdiscount Pro innovates the industry with an eCommerce solution

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Case study overview

Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B specific portals for specific customers. Cdiscount PRO gives the opportunity to professional buyers to access to a marketplace of professional sellers and Cdiscount new or used products.

Cdiscount PRO needed to find a technical platform that offered a simplified customer journey despite their complex business workflows. They were looking for a smooth storefront experience for their customers, where they would be able to receive their personalized catalogs and prices without directly contacting a sales representative.

OroCommerce offers an easy-to-use front end that focuses on the customer journey. OroCommerce also offered a B2C-like user interface which reduced user training time and increased customer adoption.

Company snapshot

  • Europe
  • Home goods & furniture
  • orocommerce

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