B2B eCommerce News & Insight

The B2B eCommerce association brings you B2B news, insight and updates from around the globe.

Collaboration B2B eCommerce Product Conent

Why Product Content Optimization Is the Linchpin in B2B Manufacturer–Distributor Relationships

If you’ve spent any time in B2B eCommerce, whether you’re on the manufacturer or…

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B 3

MightyRep Joins B2BEA as a Vendor Partner, Advancing AI-Powered Lead Intelligence for B2B

The B2B eCommerce Association (B2BEA) is proud to welcome MightyRep as our newest official…

You Can’t Outsource Digital Transformation 7

You Can’t Outsource Digital Transformation

You Can’t Outsource Transformation—Here’s Why That Matters There’s a mindset shift every B2B manufacturer…

230% Growth. 44% Less Manual Work. Global Expansion in Months 11

230% Growth. 44% Less Manual Work. Global Expansion in Months

Lactalis Named Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards When…

+44% Orders. +62% Conversions. NPS 68. 15

+44% Orders. +62% Conversions. NPS 68.

KCS Education Wins User Experience of the Year at the 2025 B2B eCommerce Awards…

From 80% Manual Orders to 85% Online in Just One Year 19

From 80% Manual Orders to 85% Online in Just One Year

Birlea Wins Small Business of the Year at the 2025 B2B eCommerce Awards Digital…

Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards 23

Turning B2B Complexity into a Competitive Advantage: TOWA Digital Wins System Integrator of the Year at the 2025 B2B eCommerce Awards

In the world of B2B, where long sales cycles, custom configurations, and intricate pricing…

A Unified B2B Platform That Drives 60% of Revenue, 80% Automation 27

A Unified B2B Platform That Drives 60% of Revenue, 80% Automation

Meusburger Wins Mid-Market B2B eCommerce Business of the Year at the 2025 B2B eCommerce…

Have You Maximized Your Existing B2B Tech Stack

Have You Maximized Your Existing B2B Tech Stack?

If you’re a distributor struggling to get traction with your eCommerce platform, the first…

750% Digital Growth. A Team Effort Led with Vision 33

750% Digital Growth. A Team Effort Led with Vision

Niall Mullally Named B2B eCommerce Leader of the Year at the 2025 B2B eCommerce…

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards 37

Musgrave MarketPlace Named Enterprise B2B eCommerce Distributor of the Year at the 2025 B2B eCommerce Awards

Musgrave MarketPlace isn’t just another grocery wholesaler. It has become home to one of…