Wastequip embarks on digital transformation for 12+ brands

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Case study overview

Wastequip is a leading manufacturer of waste-handling equipment with over 2,000 employees and 38 facilities. The B2B organization decided to enter the eCommerce market, starting with one brand, Mountain Tarp.

Wastequip’s strategic goal was to simplify the ordering process for customers and grow its online presence in response to increasing customer demand.

After the eCommerce site went live, it saw an 8x increase in web traffic – convincing proof of its rapid adoption.

What makes Wastequip’s B2B eCommerce site successful:

  • Easy navigation with convenient search to quickly find and order products
  • Detailed product descriptions and the ability to download product documentation
  • Shipping date estimation
  • Easy-to-use support options
  • Multi-item ordering functionality

Company snapshot

  • North America
  • Industrial & construction
  • orocommerce