Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce

Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision to expand online.

With a robust B2B eCommerce solution as a foundation, Dunlop digitized its sales channels, increasing conversion rate by 40% and average order value by 10%.

What makes Dunlop’s eCommerce site successful:

• A responsive website with an easy-to-navigate structure
• The ability to quickly place orders from desktop and mobile apps
• Order history tracking
• Complete stock and pricing transparency
• Integration with fulfillment and business data management software
• Country-specific eCommerce websites ensure Dunlop’s audience gets localized products and promotions