B2B eCommerce News & Insight

The B2B eCommerce association brings you B2B news, insight and updates from around the globe.

Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee 1

Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee

In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce.

Why B2B eCommerce Fails 5 Real-World Mistakes You Can’t Afford to Make

Why B2B eCommerce Fails: 5 Real-World Mistakes You Can’t Afford to Make

You launched your B2B eCommerce Portal. You emailed the announcement to your customers. You…

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin 7

Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin

In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences.

Office Team Having a Meeting in the Room

Finding Digital’s True Home: Where Should the Digital Team Report?

Excerpt from the book B2B Digital for Executives. Introduction: You Put It in the…

Pensive businessman working in the office

What We Don’t Say Out Loud About Change Management in Digital Transformation

Excerpt from the book B2B Digital for Executives. The Emotion No One Talks About…

AI for B2B: What We Learned at AppliedAI 2025 with The Crew 15

AI for B2B: What We Learned at AppliedAI 2025 with The Crew

In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025—one of the industry’s most talked-about events shaping the future of B2B.

Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman 19

Suppliers Using Trade Credit Are Winning—Here’s Why with Lara Gilman

Why Trade Credit Is the Untapped Growth Lever in B2B eCommerce In the world…

The SMB Secret to Winning B2B Online with Christiane Soto 23

The SMB Secret to Winning B2B Online with Christiane Soto

The First Wave of B2B eCommerce Failed—But Not for the Reasons You Think According…

What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask) 27

What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)

In boardrooms across the country, manufacturers and distributors are asking big questions: You can’t…

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby 31

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby

Marketing Isn’t a Department in Manufacturing – It’s the Missing Engine Marketing and manufacturing…

Larry Wu Named 2024 B2B eCommerce Leader of the Year 35

Larry Wu Named 2024 B2B eCommerce Leader of the Year

In the fast moving world of digital commerce, it takes more than strong results…