Groupe LD Transforms B2B Tooling Distribution with Adobe Commerce (Magento)

Groupe LD has distributed industrial and commercial products for over 45 years, specializing in tool modification, repair & certification, and lifting/handling equipment. Serving a robust B2B market, the company enlisted Novatize to launch its first eCommerce platform on Magento 2 Commerce, designed to meet the demands of large tooling-supply chains and high-volume business transactions.

Key figures:

• 45 years of expertise
• +/- 300 tender submissions per day
• More than 150,000 SKUs
• 4 system integrations implemented

What Changed

Novatize redesigned Groupe LD’s digital ecosystem to better support its B2B operations, combining operational efficiency with an improved user experience. The new solution architecture and technology stack were built to handle complex workflows while simplifying the purchasing process for business customers. Customer-experience research guided the redesign of the interface, brand identity, and content. Internal workshops helped define priorities and align prototypes with ROI goals. With advanced integrations, including TradeCentric, PunchOut2Go and the Algolia AI-powered search engine, Groupe LD now offers its B2B clients a faster, unified ordering portal with an enhanced catalog and smarter product discovery.

Why It Matters

This project proves that a distribution company rooted in physical operations can successfully transition to B2B eCommerce without disrupting existing workflows. Groupe LD’s new platform gives business customers a faster, more autonomous buying experience and strengthens the distributor’s role in procurement. By combining technology, UX, and system integrations, the company is now equipped for deeper B2B engagement and scalable digital growth.

“Novatize delivered a quality product in a very short timeline. They enable us to meet specific and complex requests from our clients.” — Denis Jomphe, President, Groupe LD